Unstoppable Women

Digital Campaign for Intrepid Museum

 

For the Intrepid Museum’s third annual Unstoppable Women fundraising event, I was tasked with translating a futuristic, tech-forward concept into a visually cohesive campaign that still honored the museum’s new “Big and Bold” rebrand.

 

Working closely with the Creative Director, I developed a Matrix-inspired visual language—featuring a behind-the-code texture that hinted at digital networks and emerging technologies. I layered this concept with the Intrepid’s existing brand grid, block system, and vibrant palette to ensure visual consistency across all touchpoints.

 

 

My responsibilities included:

 

• Interactive PDF bios for event speakers, built for the Classy fundraising platform

• Social media graphics tailored across platforms, with each post distinct in layout but unified by palette and theme

• Motion graphics for pre-event promotions and post-event recaps, combining typography, glitch effects, and layered color to evoke motion and transformation

 

The event—held under the Space Shuttle Enterprise and focused on AI and leadership in STEM—was designed to inspire the next generation of pioneers. Panelists shared insights about their career paths, offered actionable advice, and reflected on the evolving role of innovation in shaping the future.