Budweiser Brewhouse Menu

Miami Airport, Miami, FL

 

While working as Graphic Arts Manager at Eagle Brands Sales, I was often called on to elevate visual materials beyond the scope of traditional distributor requests. One such project was the redesign of a food and beverage menu for the Budweiser BrewHouse.

 

Without access to Budweiser’s internal branding templates, I took a creative and resourceful approach—repurposing various marketing assets such as bottle illustrations, ad motifs, and secondary branding elements. My goal was to make the final menu feel seamless within the Budweiser visual ecosystem, even though it was built from fragmented parts.

 

This menu redesign is a great example of how creative direction and brand fluency can be applied even when working with constraints. It was a request made outside of the usual budgetary system by a Budweiser East Coast manager, and I was proud to deliver a polished piece that maintained the high-impact look expected from the brand.